Influencer of obesity dies at 24 years old

The idea is simple: eat large amounts of food while interacting with your audience. Sounds fun, right? But, like everything in life, it has its risks.

Efecan Kültür, a 24-year-old Turkish influencer, found in mukbang a way to reach virtual stardom. However, his story reminds us that not everything that glitters is gold.

Unfortunately, on March 7, his family confirmed his passing due to health complications related to his obesity.

For months, Kültür struggled with respiratory issues and other conditions stemming from his physical state. The sad news reignited the debate about the dangers of viral trends.

The Rise and Fall of a Digital Star

Kültür was not a stranger on social media. With hundreds of thousands of followers on TikTok, Instagram, and YouTube, his popularity grew as much as his mukbang playlist.

People tuned in to watch him devour huge plates while chatting with them. But, as his fame grew, so did his health issues.

The young Turk spent his last months in bed, facing difficulties moving and breathing. His loyal followers noticed a change in his content.

Instead of the usual feasts, videos of Kültür receiving physical therapy, accompanied by family members, appeared. In his last broadcast, he announced that he was trying to improve his health with a healthier diet. However, the effort came too late.

Reactions and Reflections in the Digital World

The news of his death shook social media. His followers, shocked, expressed their sadness and concern over the risks of mukbang. Kültür's family, devastated, announced his passing through TikTok and organized a ceremony at the Celaliye Mosque. Friends and family gathered to say goodbye, while the virtual world debated the consequences of viral trends.

Mukbang, although lucrative, raises serious health concerns. The practice of consuming excessive amounts of food can have devastating effects if not managed carefully. And it's not just a matter of physical health. The pressure to meet followers' expectations can lead to a dangerous cycle of self-destruction.

Lessons and Future of Mukbang