dismantling stigmas: new masculinities and emotional well-being

Discover how to dismantle stigmas about vulnerability and the role of new masculinities in the pursuit of well-being in our proposed open dialogue....

1. Vulnerability as Strength
2. Breaking Stigmas
3. New masculinities and self-care
4. A call to action

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Vulnerability as Strength

Who said that being vulnerable is a sign of weakness? In a world where masculinity has been synonymous with toughness, Dove Men+Care raises a battle cry. On July 24, World Self-Care Day, the brand reminds us that taking care of oneself is not just a luxury, but a necessity. Vulnerability is presented as a new strength, and it’s time for men to dare to show their emotions. Can you imagine a world where asking for help is as normal as asking for the bill in a restaurant?

A Dove Men study reveals that by the age of 10, boys are already carrying the heavy backpack of gender stereotypes. By 14, almost half avoid seeking emotional support. That sounds heavier than an elephant on a bicycle! The good news is that this narrative can change if we start talking about it.

Breaking Stigmas

The reality is that 59% of men feel the pressure to show a strength that, in many cases, is just a façade. Moreover, almost half believe that self-care is not "masculine." But who decided that taking care of oneself was only for women? Hold on! This stigma not only affects men but also has repercussions on their families and communities.

Dove Men+Care proposes a new conversation. Opening the dialogue about vulnerability and self-care is essential. Have you ever wondered how many times you have set aside your well-being to meet others' expectations? It’s time for that story to change.

New masculinities and self-care

New masculinities emerge as a response to old paradigms. A man who takes care of himself, who allows himself to feel, is a man who can be a better father, friend, and partner. According to Dove Men, self-care goes beyond a beauty routine. It involves taking care of physical, emotional, and mental health. Yes, even muscles need a little affection!

By adopting self-care practices, men can play more active and balanced roles in their relationships. Imagine a father who not only teaches his son to be strong but also to be sensitive. What kind of men are we raising if we teach them to suppress their emotions?

A call to action

Dove Men+Care calls on all men: challenge traditional norms. This World Self-Care Day is a perfect opportunity to reflect on how self-care can transform not only your lives but also those around you.

It's time to leave behind the myth that a strong man should not show weakness. Taking care of yourself is an act of courage! So, the next time you think about taking care of yourself, remember that it is not only a personal act but also an investment in the well-being of everyone. Are you ready to join this conversation and challenge the norms of masculinity? Change begins with you!

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