Can Bluesky replace X (Twitter)? A more modern social network

Now, what’s truly interesting is that this cycle of migration is not just about choosing a new club, but about learning from past mistakes to avoid stumbling over the same stone. Are we ready for this reflection?

The Eternal Return: From Twitter to Bluesky

Since Elon Musk bought Twitter as if it were a new toy in 2022, many users fled in terror to Mastodon. But, as history teaches us, migrations do not stop. Oh no! In November 2024, when Donald Trump won the elections in the U.S. again, there was another stampede, but this time towards Bluesky. Who could resist a name that sounds so peaceful?

Bluesky, which is not a space travel project, was born within Twitter in 2019, when the brains behind the blue bird network wanted to experiment with a more open social network. And although independence came in 2021, Bluesky is still searching for its business model, but it is already a public benefit corporation.

What an elegant term! It seems that the intention to mix profit with positive social impact is on the table. However, as with all good things, we have to wait and see if it really works.

From Fascination to Frustration

Has anyone else noticed that every new social network promises to be the lost paradise? Many users long for the simplicity of the early days of the platforms they are now leaving behind. But sometimes, what begins as a digital Garden of Eden ends up being invaded by advertisements, algorithms that know more about you than your grandmother, and people who seem to enjoy being trolls.

The transformation of Twitter to X, along with its political use, has not only driven users to seek new digital lands but has also opened a debate about whether new platforms are designed to withstand the control of billionaire tycoons. Who hasn't dreamed of a social network that is billionaire-proof?

The lessons not learned

Let's change perspective. The real question is not just where to go, but whether we have learned anything from all this chaos. Platforms like Twitter, Mastodon, Threads, and Bluesky show us that the key is to build a truly open social web. Yes, that's right! The idea is that users can manage their presence without being tied to a single platform, remembering the golden days of the Internet when it was a truly free space.

Starting over from scratch on a new social network every time a platform becomes toxic is no longer acceptable. We need to be able to transfer our data and our communities without headaches. Wouldn't that be wonderful?

The future of social web