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What happened to the life of Psy, the creator of Gangnam Style?

Psy, the genius behind 'Gangnam Style,' went from local satire to a global phenomenon. Since then, his life and career have changed forever. Incredible, right?!...
29-03-2025 17:49







  1. The origin of a global phenomenon
  2. The legacy of "Gangnam Style"

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The origin of a global phenomenon



Do you remember that video everyone was dancing to but few understood? In July 2012, a South Korean singer named Park Jae-sang, better known as Psy, released "Gangnam Style".

With choreography that seemed straight out of a parody and a chorus that sounded like a tongue twister, the world had no idea what was about to happen.

Who would have thought that a music video could change the history of YouTube? Psy achieved this by becoming the first video to reach the incredible milestone of one billion views. One billion! To put it in perspective, that’s as if every resident of Europe had watched the video at least once.


Psy's success not only brought lights and fame; it also came with a backpack full of pressure. Imagine being invited to rub shoulders with Barack Obama and Ban Ki-moon, and then signing with the same representative as Justin Bieber.

Sure, it sounds incredible, but the expectation to replicate the success of "Gangnam Style" weighed more than an elephant on a trampoline. Psy tried to replicate the magic with his next single, "Gentleman," which broke records but not hearts. Despite being a respectable hit, the reviews were not so kind.

The pressure of being a "one-hit wonder" led him to a difficult moment, where even the weather seemed to be a reason to raise a glass.

After going through the whirlwind of emotions, Psy decided to take the reins of his career and ride the K-pop wave by creating P Nation in 2019. His agency became a breeding ground for talent, representing figures like Jessi and Hyuna.

Although Psy admits that the pressure never disappears, the shift from being in the spotlight to working behind the scenes gave him a new perspective. It’s as if Psy decided to open his own restaurant after having worked as a star chef in a famous one. He is no longer just looking to replicate his success; now he cultivates the talent of others.


The legacy of "Gangnam Style"




Despite the fact that Psy has not reached the peak of "Gangnam Style" again, the impact of his initial success paved the way for K-pop on the global stage. BTS and other K-pop giants owe him a mental thank you every time they fill international stadiums.

With an estimated fortune fluctuating between 29 and 65 million dollars, Psy has capitalized on his moment of glory. And although his postal address has changed from Gangnam to a quieter location in Seoul, his influence and legacy remain as vibrant as the melody we all once hummed without really knowing what it said. So, what is the secret of his success? Perhaps we will never know, but one thing is for sure: Psy showed us that music is a universal language, even if we don't understand a single word.



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