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Brain rot: social media and mental health, myth or risk?

What “brain rot” is and how excessive social media use affects adolescent mental health: evidence remains limited and how to distinguish adaptive changes from real risks....
Brain rot: social media and mental health, myth or risk?



Table of Contents

  1. From meme to fear: “brain rot” under the microscope
  2. Normal adaptations vs real risks
  3. What science shows (for now)
  4. Realistic plan for families and youth

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From meme to fear: “brain rot” under the microscope


No, your brain doesn’t melt from watching short videos. Nor does it live in a neuronal spa by putting your phone on airplane mode. Reality lies somewhere in between. And the evidence is still walking, not running. 📱🧠

The hashtag “brain rot” appeared on social media as if it were a diagnosis. The term jumped from memes to public conversation and reached high: Oxford chose it as Word of the Year 2024. As a journalist, I saw it in fiery headlines. As a psychologist, I saw the anxiety it generated. And as an astrologer, I’ll just say this: if Mercury retrograde is acting up, don’t blame the Wi‑Fi for everything. 😅

A viral post from a health influencer claimed that “brain rot” shrinks the brain. It cited a 2020 study with 48 young people who used their phones compulsively. Using MRI, psychiatrist Robert Christian Wolf’s team observed less gray matter in areas linked to decision-making, empathy, and self-control. Interesting. But watch out. Wolf emphasized something key: these findings may indicate brain adaptations to a habit, not damage. A huge difference.

Smithsonian magazine documented the phenomenon and included a warning from neuroscientist Ben Becker: using “brain rot” as a scientific label confuses and fuels fears. Becker and Christian Montag reviewed 26 neuroimaging studies and concluded that there is a lack of length, method, and clear criteria to talk about “problematic use.” If you compare people who use their phones 6 hours with others who use them 20 minutes, you might be comparing completely different worlds from the start.

Smartphone addiction? I’ve seen cases with loss of control, irritability without the device, and mood deterioration. I diagnose them as behavioral addiction when criteria are met. But psychologist Tayana Panova nuances this well: repeating something doesn’t make it an addiction per se. The phone serves a thousand functions. Generalizing becomes a trap.

During the pandemic, WHO reported a 25% jump in anxiety and depression among young people. Distress grew and, in parallel, phone use increased. Many people connected the dots and shouted causality. Science says: calm down. That equation is not closed yet.

I suggest you read: How to give our brain a break from so much social media


Normal adaptations vs real risks


The brain adapts. It’s called neuroplasticity. Neurobiologist Parisa Gazerani states it clearly: repeated digital exposure can shape structures, especially in developing brains. Adaptation does not mean damage. It depends on content, context, and the meaning you give to the experience.

Here’s a simple compass to distinguish between adaptive change and alarm signal:

Possible adaptive changes:

- Visuospatial improvements in gamers. You react quickly, process stimuli better.
- Ability to switch tasks without losing track. Not perfect multitasking, but you train focus shifts.
- Authentic social connection. You learn, create, collaborate. That nourishes.

Real risk signals:

- Broken sleep. You stay up late and wake up exhausted.
- Sustained drop in grades, work, or sports.
- Irritability or sadness when you don’t have your phone.
- Isolation. You avoid in-person friends, hobbies, responsibilities.
- You can’t cut back even if you try. You lose control.

In consultations I use a rule that never fails: if the screen displaces what’s vital, we have a problem. If it integrates, it adds up.

Mini exercise: ask yourself today

- Do I sleep well at least 8 hours?
- Did I do 30 minutes of physical activity?
- Did I eat at least once without screens?
- Did I see people I care about face to face?

If you answer yes and maintain your goals, screen time may only need adjustments. If you answer no, it’s worth taking action.


What science shows (for now)


- Small effects. Several large-scale analyses find minimal associations between screen time and adolescent well-being. I’ve seen coefficients so low they don’t surpass eating more fries in their impact on mood. Curious but true.

- Measurement matters. Self-reports fail. Automatic time logs give another picture. Montag insists on this, and he’s right.

- Content and context weigh more than minutes. Passive use that replaces sleep, study, or free play is linked to worse mood. Intentional use to learn, create or connect can protect.

- Blue light at night, enemy of sleep. Late exposure suppresses melatonin. If you cut screens 60 to 90 minutes before sleeping, you improve sleep quality and duration. I see this again and again in patients.

- Previous vulnerabilities. Anxiety, ADHD, bullying, family stress, poverty. All modulate the relationship with screens. Don’t compare everyone with the same yardstick.

A gem for me as a communicator: in Becker and Montag’s review, the big gap was longitudinal studies. Without looking at the same person over time, we can’t say if the phone causes changes or if kids with certain traits tend to use the phone more. Scientific patience. And fewer panic-mode headlines.


Realistic plan for families and youth


You don’t need an anti-screen crusade. You need a plan. I share what works in my practice and workshops with schools.

- The 4S rule: Sleep, School/study, Social, Sweat.
- If screen use respects these four, you’re doing well.
- If one falls, adjust.

Design your weekly “digital menu”:

- Intentional content (learn, create, connect) first.
- Passive entertainment for dessert, in portions.
- Set visible limits: app timers, grayscale mode, batch notifications. Color and alerts trigger impulses.

Shielded sleep routine:

- Screens out of the bedroom. Charge your phone in the living room.
- Last hour of the day without phone. Book, soft music, stretches.
- If you study at night, use warm filters and rest windows.

“If-then” protocols (very powerful):

- If I open Instagram, then I activate a 10-minute timer.
- If I finish a class, then I walk 5 minutes without my phone.
- If I feel anxious, then I breathe 4–6 times for 90 seconds before checking notifications.

- Boredom pockets. Three moments without stimuli per day. Shower without music. Short trip without headphones. Waiting in line with eyes on the world. The brain thanks you.

Conversations, not punishments:

- Ask: what does this app give you? What does it take away?
- Co-view with your children. Validate, teach judgment. Avoid humiliation. Shame doesn’t educate.

Weekly well-being audit:

- Review automatic screen time report.
- Choose one lever per week: notifications, schedules, apps. Change one thing, measure how you feel. Iterate.

Connection with nature:

- 120 minutes of green per week reduce stress and improve attention. Bring your phone but as a camera, not as a black hole. 🌱

I’ll tell you an anecdote. In a talk with teenagers I did a challenge: “notification blackout” for 7 days. 72% reported better sleep. One boy told me something I keep: “I didn’t leave my phone; I let my phone let me sleep.” That’s the point.

I’ll close with this. Technology is neither villain nor nanny. It’s a tool. Brain changes exist. Some help. Others harm. The key is how, when, and why you use the screen. Prioritize evidence and listen to your body. If in doubt, seek professional help. And if someone tells you that “brain rot” ruined your destiny, remember: your habits rule more than any meme. You choose. ✨





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I am Patricia Alegsa

I have been writing horoscope and self-help articles professionally for over 20 years.


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